Bulletin 13: Valuing Sport in Canada

Sport can be perceived as important to individuals for a variety of reasons, such as for health and well-being, skill development, contributing to family and social life, feeling like part of the family, and so on. The 2011-2012 Sport Monitor explores Canadians’ perceptions about the importance of these various reasons. The bulletin examines the importance of sport overall, in terms of an individual-level contribution (i.e., experiences from an individual perspective), and in terms of a social-level contribution (i.e., interactions with others).